What is a Favicon?
A favicon is a small icon that serves as branding for your website. Due to their tiny size, favicons work best as simple images or one-to-three characters of text. Favicons are not the same as logos but are sometimes the same. The favicon may also be a smaller sizer or a part of a company's original logo.
Why Do I Need One?
The main purpose of a favicon is to help visitors locate your page easier when they have multiple tabs open. It adds validity to your site and helps boost trust from users. Favicons enable easy and quick identification of brands by web users.